Challenge --
Marketing Presentation 2
A multi-national manufacturer of medical imaging technologies needed a way to demonstrate their products to medical specialists and administrators attending an annual trade show. Previously product specialists would have to determine the medical specialization during "first contact" and quickly find and insert the relevant product video. Measurement of this inefficient process demonstrated loss of many prospects and sales.
Solution --
Multi-purpose Presentation:
Nareka created a multi-level presentation using existing and new footage. This allowed all product demos to be instantly accessed. Removing the technology issues from the presentation made the sales process easier. The content contained testimonials, products in action and actual images generated by them. In addition to creating a dynamic motion interface, we created a hidden trigger to loop the presentation which could be used to attract prospects. The interactive presentation was available on DVD for attendees to take home. Product specialists as well as prospects commented regularly on the quality of the content. The client has come back for five more presentations.
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